Episode 101 – Grant Cardone on Mastering the Close, the 10x Formula, Obsession and more

welcome to the human experience podcast the only podcast designed to fuse your left and right brain hemispheres and feed it the most entertaining and mentally engaging topics on the planet as we approach our ascent please make sure your frontal temporal and occipital loads are in their full upright position as you take your seat of consciousness relax your senses and allow us to take you on a journey we are the intimate strangers thank you for listening for

all the people that have been labeled a DD ADHD bipolar or whatever it’s all bullshit by the way there is no proof that any of that exists if you want to be successful then you’re you’re basically an attention whore you’re insecure something’s wrong with you you got some kind of freaking mental disorder if you want great things or your grandiose because you want to be famous do what why not you didn’t see me go through 2009 and have a 50 million

dollar lawsuit and a 50 million dollar bank default you even see the ten years of being a drug addict look I’d rather person be greedy than a person be selfish because at least greedy people produce something so when I’m telling you it was harder it was easier and it was better than anything I imagined

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what’s up guys Xavier katana here and Wow we’ve got an amazing episode with mr. Grant Cardone and we cover everything in this episode that you would possibly want to know about success money being an entrepreneur and just digging into the concept of all of that so I really really truly think that you’ll enjoy this episode thank you so much for this the human experiences in session my guest for today is mr. grant cardone grant such a pleasure to have you here

sir welcome to hxp man I’m glad to be here I’ve been waiting to be on your podcast for freaking years yeah took about three years to finally arrange our schedules into the right moment to get you here so thank you so much for presents Brant I’ve studied your work for a long time but there might be some people that don’t know who you are so so brief synopsis of you know what you do and and who you are please well first of all I

am a spiritual being okay it’s the human experience but I’m having the spiritual experience of trying to accomplish the spirits potential and I do that wherever I am like I started in a middle-class family in Lake Charles Louisiana and ever since I’ve been 8 years old I’ve been literally interested in discovering my potential I don’t know why I’ve been curious observing what is my potential whether it was in high school college

business real estate making my first million or my hundred million it’s always been not about the money or the sale but about the ability to experience my potential whether it was writing books are speaking to a fortune 500 company I’m really I’m really trying to discover who I am and what I’m capable of and how I can influence the world and a more impactful and better way I love that so grant there’s something that I noticed in your videos a lot and when

you have this very high energy charge to everything you do like I last night researching for this show like I just watched these sales calls that you’re doing you’re just closing a call closing call closing call how do you keep up that 24/7 grind mentality how do you do that without burning out well number one I’m not grandi I am NOT hustling and I’m never worried about burnout okay because again this goes back to what open with

okay the spiritual being the unit itself is not a candle and should never be compared to a candle I can’t burn out and you can’t burn out okay hey energy is produced at will so I’m not looking to be excitable or exciting I’m producing I’m not looking for energy through coffee or drinks I produce energy I’m basically responsible for everything going on I assume responsibility for what I’m producing as opposed to I need to feel something or I

want to be happy right I think I can manufacture anything that I want and so when you get on that end of the responsibility ban and say hey I don’t like sales I’m gonna be great at it okay I don’t know how to be a husband I’m gonna be a great husband I’ve never been a father I’m gonna be fantastic at I don’t have enough time so I’m gonna create time I don’t have money I’m gonna figure out how to get in the money band and make sure money sticks to me so it’s

really a consideration it’s a viewpoint but mostly its positioning yourself as the source of your solutions and the source of your problems so that you can be the source of the outcome hmm okay so and that produces energy dude the more responsible I am the more energy I have right okay yeah yeah I know I can win at the game I want to play the game if I don’t have the skills I don’t know have the know-how I don’t have the information then I’m gonna tend to want

to shy away from that game an introvert okay okay wait so you’re saying that the inner spiritual aspect of you reflects the outer is that where you’re going or no no it’s not the inner okay I am a spiritual unit okay there’s nothing to go into I don’t have a soul dude I am that that’s what I am everything else is pretend bill grant cardone the salesman grant cardone the dad grant cardone the husband grant cardone the real estate investor all

that’s made up Who am I I’m not a human being man I’m a spiritual being experienced in the human limitations and trying to exceed those love it I don’t manage time people ask me all the time how do you make so much time you know I make it I create time I am NOT trying to manage time managers don’t earn a lot of money people that create things earn money people that create things create experiences and have happiness and because again they’re they’re the source

of what’s going on around their life so I am a spiritual being doing my life as a spiritual being not five eight hundred seventy pounds limited to a 24-hour clock yeah I really really connect with that a lot I want to rewind just a little bit and get into your beginnings I think a common misperception is people see this sort of quote overnight success and it’s never that way it’s this constant moving forward moving forward moving forward you know it’s like this

long curve up and nothing is instant there is no such thing as instant success at what point in your life in your career did you feel okay I feel successful yeah look most of my life has been a struggle okay and the struggle has been because one I either didn’t know where I was going or didn’t know how to get there or didn’t really know what I wanted so a lot of a lot of this struggle was self-imposed because I wasn’t going for a game big enough my

overnight success has taken at least 30 years most of your audience they don’t even know who I am now they’re gonna go Google me and find out man 750 million dollars where the real estate seven books 13 business programs but you didn’t see all the hard work you didn’t see the sales career that I was a flop at right you didn’t see me go through 2009 and have a 50 million dollar lawsuit and a 50 million dollar bank default you even see the ten years of

being a drug addict because I was basically you know using drugs everyday right most of its been because I had bad information I mean people just have bad information the old concept that that knowledge is power it is power most people just have the wrong knowledge please continue I you know I’m really connecting with everything you’re saying I want to hear more yes so look my dad my dad died when I was 10 years old it left the big vacuum in my life because

everybody started telling me oh my god you need a dad to be successful well I don’t have that now my mom didn’t know what to do with money so now I have a mother that’s scared terrified of you know the little bit of money she has to manage over five kids you know I was brought up to believe that you had to save your money save for a rainy day be a penny pincher hmm fly under the radar be careful don’t talk to strangers a penny saved is a penny earned get an

education go to college get a good job by house okay these are all things that aren’t even true the spiritual unit okay the potential of you doesn’t need any of that stuff it needs a target it needs a gain okay it needs intention that is just a sick amount of like I’m going there I’m going to get there and all the greats talk about this okay all the guys and gals that you and I both know their name if I mention their name these people were

obsessed with discovering their full potential yeah that’s a perfect segue into my next question in your book be obsessed or be average this word obsession comes up a lot I mean the obsession is your only option why this methodology around obsession because everybody is obsessed about something okay and they’re fighting it even the demons the dark stuff the things that you don’t even like that you do automatically the tremendous amounts of

energy in that so like I ended up with a drug problem from 15 to 25 years old and I ended up with a drug problem one because I was using drugs but before the first drug the propensity to the drug is not because I had a chemical imbalance or I was a drug addict or it was some genetic coding it was because I was denying the fact that I wanted to be super successful so I ended up with an addiction to drugs because I denied and everybody needs to really get this I

denied the fact that I wanted to be super successful when you sit on that when you sit on that it becomes like a dynamite keg right because you’re you’re pushing energy down if you want to be super rich you want to be super famous you want to be super successful right you want to have an unbelievable marriage you want to go where you want when you want how you want on your terms and then you can’t tell anybody that because society tells you no you

shouldn’t need that you shouldn’t want that if you want money or you want to be rich you’re greedy if you want to be successful then you’re you’re basically an attention whore you’re insecure something’s wrong with you you’ve got some kind of freaking mental disorder if you want great things or your grandiose because you want to be famous do what why not why wouldn’t people want to be great and then we pushed that down and say no subtle for average and no wonder

what pops fell drugs alcohol pornography basically the individual now has this energy there’s tremendous manufacturer of energy that gets inverted and comes out and all these ugly negative degrading ways yeah yeah it’s a great way to put it in terms of energy and the energy exchange in the relationship between the self and the spiritual self and so the trick here for me was I’m gonna own my obsessions I’m gonna own them and I’m gonna convert it to making

the money if I want to make money okay to having a successful life like people say if you bring up money to 90% of the people in the world and say I want to get rich just go out and try it as an experiment today the human experiment okay would be hey just do a money experience like go out and tell people I want to be super rich and watch what they start saying you don’t need that money doesn’t make you happy right exactly like why do you need all

that my mom used to tell me all the time every time I would achieve something I would go to her first mom let me tell you what I did and she’d be like that’s great but son I love you just the way you are right well the deal was I was obsessed with being more than who I was I didn’t want to just be that ok I’m not satisfied I don’t want to be average I want to win the next game and I want to have that experience of going through

the barriers and discovering how to make it to the other side yeah I mean who doesn’t I mean if you’re saying the opposite like I I hate losing so if you’re telling me you enjoy losing I’m sorry I just don’t believe I’m a I’m a I’m a poor loser I don’t like to lose who do you know that doesn’t like to spend time playing games whether it’s Scrabble or some dumb game online right people play those games to the level after level hundreds of levels

to try to get to the next level there’s no payoff there’s no financial payoff it’s a total waste of time or it would appear that way but it’s trying to get to that next place and we all have that and be obsessed or be average basically gave people permission for all the people they’ve been labeled a DD ADHD bipolar or whatever it’s all bullshit by the way there is no proof that any of that exists I’m saying hey own it use it do everything possible to

be obsessed with those things that keep you up at night because otherwise you’re gonna be average I want to cover be obsessed for one more question then we’ll just we’ll switch gears a little bit when you talk about mentorship and immersing yourself towards successful people who have already kind of done it and have that environment all around them why is this so important why is it so crucial to having that around you because you want to counterbalance all

the bad mentoring you’re getting right now what I’m trying to do is negate our erase or replace my dad’s information my mom’s information my uncle my aunt the Thanksgiving dinner talk the TV the Facebook post all the fancy Instagram posts but what’s the one about just be happy right embrace your inner child just be happy what does any of that even be yeah even the whole concept about time balance like grin how do you find time for everything I don’t find time

man you make I make time I created right so I’m not trying to balance between dad father or dad the husband and and CEO I’m doing my life and I want to do it all out all the time on my terms and the way to explode life and all the errors of life is not to seek balance but to be obsessed with everything you’re doing if you’re not obsessed with just don’t do it it seems like there’s a lot of unlearning going on I noticed this theme I’m having to unlearn the

stuff that people have told me so that I can adopt this new paradigm and push that into my mental framework I absolutely agree I see a lot of people out there going to trying to learn right now they watch videos they listen to podcasts they listen to 30 in a week and I’m like look quit doing that go deep on one or two people to know I want to know I don’t want to learn I want to know what I’m doing I don’t need more information in most cases people need

information stripped from them the information you already have is what’s holding you back so you got to be really careful who you’re getting data from because a person that is on the upswing has the right data a person that’s going down in their cycle is starting to in their career we’ll give you the wrong information because they’re in the different part of the cycle then you’re interested in right yeah yeah just shifting a little bit I want to talk

about sales I want to talk about selling to survive Oh everybody hates that why does everyone hate that nobody wants to sell anything why not nobody wants to be a salesperson okay nobody wants to pitch promote market nobody wants to network you know nobody wants to do that thing it’s just an ugly ugly word but the problem is not sales is the fact that people are so selfish and self-important that they talk about what they don’t want to do

rather than being willing to do whatever it takes and in this case its sales right like I’ll do whatever it takes today to be successful if you write a book and nobody reads it because you didn’t sell it now because it was the best written book it’s got to be a best-seller for anybody to get it in the last 18 months I raised 107 million dollars for charity Wow I gave two million of that 107 okay and I’m gonna tell you raising a hundred and five

million dollars is harder than writing a check for two million dollars I can imagine yeah but you know what it requires intention the willingness to do whatever it takes an obsession no consideration on quit you can’t have any thoughts about budgets or people’s problems to raise a hundred and five million dollars from other people you have to be willing to market promote sell persist and you better feel all right about this idea of selling mm-hmm

because otherwise it’s not going to happen and you know that distinction is really important that the people that don’t like to do that or being selfish in some way because they’re holding back a service that they can offer someone right yeah when you say I don’t like sales who are we talking about we’re talking about the person you’re pitching it to right exactly I don’t like sales I said really why don’t you like well I’m an introvert

okay we’re talking about you again when are you gonna start talking about the other person right the person that says they don’t like money okay you’re back to talking about you again I don’t need to be rich we’re talking about you again your church needs you to be rich your community needs you to be rich your sick mother who gets cancer and it costs you know eight hundred grand to get her through the cure to get her a couple years of life extension that’s an

unselfish act look I’d rather person be greedy than a person be selfish because at least greedy people produce something and then we can solve the greedy thing later but if you don’t have anything to help your church your community your mom your business if you can’t grow your business because you weren’t willing to go outside an extrovert to ask to promote to toot your own horn it’s uncomfortable for me too but I’m not selfish you will describe me as too much

energy The Dude’s a freaking maniac okay ventless he’s a marketing beast but you’re not gonna say I’m selfish because I’m not selfish okay because there’s nothing I’m doing this selfish I put myself in very awkward situations constantly it causes people to think that I’m an extrovert and you don’t even know if that’s true mmm-hmm maybe I’m an introvert who’s willing to do whatever it takes including extrovert in order for me to

help my church my community and grow my business love it love that we’re talking about a lot of different systemic ways of failures and thinking but is there one specific area like one major kind of pratfall that you see small business owners entrepreneurs just making and just repeatedly sort of failing eyes there’s one single thing that you can say there’s two ultimate mistakes that the first one covers 90% of all entrepreneurs and small

businesses and that is you want to be small small is a failing formula there is not one validation over the last two thousand years of human civilization were small worked there’s 22 million small businesses in America out of 28 million 22 million of them have no employees the commitment to small is clearly an obsession and it just doesn’t work so that’s number one number two is the idea that you can fail is not true okay you cannot fail unless you quit

failure is impossible if you refuse to quit and this was a really really important thing that I learned when I was 45 years old if I don’t quit and I was already fairly successful but not at the levels I wanted to be and a guy said grant if you don’t quit you can have it anything you want the only way you fail grant is if you don’t use the right amount of energy and effort and if you quit and by the way not using the right energy and effort is

a form of quitting it is a gradient of quitting right I haven’t quit all the way but I’m thinking about not going all the way is it important to make this distinction early in your mind when you’re setting out because when things get hard it’s easier to kind of like bend and eventually then just like give up yeah I mean look you’re gonna get hit in the face things are gonna happen that you never even planned on if you planned everything that was gonna happen to you

you wouldn’t even start it’s gonna be harder than you think I guarantee you it will be harder than you think whatever that is whatever you’re going for will be harder than you think it’ll probably be easier than you considered once you make it it’ll be better than what you considered if you really do it big we have five businesses today they’re doing a hundred million dollars a year I have a real estate portfolio that’s gonna raise

forty million dollars in 30 days I’ll probably hit a billion dollars where the real estate here in the next six to eight months I never thought I would get to these levels so when I’m telling you it was harder it was easier and it was better than anything I imagined Breanna I want to jump back into closing a deal you talk about this this is probably the most important step in a deal is just closing it just wrapping it up you’ve

made the pitch and you’re right at the close what do you see as some different barriers well Gabbar was already created long before this moment you never set the intention the salesperson never set the intention to close with the customer so if you go on youtube and watch any of these videos where I’m handling live sales calls I set the intention in the opening of the call I tell them my intention is to close the deal the woman I’m married to

the first time I met her I told her my intention was to marry her and have children with her so I set the intention early I don’t care if it’s a a ten dollar product or a ten million dollar deal or a hundred million dollar deal I’m buying 110 million dollar piece of property right now and I told them my intention from the get-go in the first meeting was that I would be the buyer of that deal so I am now given myself the seller in this case and the universe I

have given them notification that I am going for the close and most sales people think that this is somehow bad or that to ask for the business is bad or it’s begging or it’s pleading like again we’re back to the earlier problem of being selfish you’re thinking about yourself I don’t want rejection who are we talking about we’re talking about you again right I want the rejection I’m looking toward rejection so I can handle why they’re

saying no to me so that I can overcome that barrier so I can win in the deal or find out I can’t and then I need to keep my pipeline full and move forward so and that’s the second part of this people don’t ask for the clothes because their pipelines are full enough okay you-you-you don’t want I don’t want Xavier to say no to me because at my subconscious level if you will for lack of better words I know that I don’t have anybody else to

talk to now if I had another seven people to get in the same position with and I’m with you in a closed in a cell cycle right I’m probably not gonna worry about asking you okay I want to ask you to find out if you are so if you’re not I’m gonna move on to the next person exactly the empty pipe line the lack of work ethic is the reason people experience rejection rejection is not an emotion it is an experience it is an indication that your sales cycle or

business cycle your business itself is broken because there’s nobody in your pipeline pause there for you please let’s touch on that what does that mean exactly it means if you’ve ever experienced the concept of rejection oh I don’t like rejection rejection is not an emotion and emotion is happy sad angry rejections not one of rejection is an indication hey I don’t have anybody else to talk to here so it let’s say I’m fifteen years old and I go up to a girl

and I ask the girl to dance and she says no if the next girl I asked says yes and she’s hotter then I’m good I didn’t experience rejection I was experienced opportunity for her the problem with the young fifteen-year-old kid is that he’s depending upon one girl to ask out rather than keeping a full pipeline probably a bad analogy but keeping a full pipeline of hot little girls at the school dance to a scout it’s so simple when I hear you talking about it you

know when we’re discussing like this and it just fits and yeah you know every week I focus on the guests for that week and I just immerse myself in everything that guest is doing as much as possible and not just reading their book but actually practicing what they’re doing and just trying it for myself so not many people know this about me but I run a marketing agency on the side of doing this podcast so I just started doing some cold calls to you know some local

businesses here and the first person hung up on me I made five calls generated three leads it was a really interesting experience in my confidence level the way that I felt about the call the pre framing of that call that you talked about that you’re gonna close setting that intention that was important that was still crucial for me to have that in my repertoire as I spoke to this business owner if you go online and put cold calling in the first thing

you’re gonna see pop up on a Google search is cold calling is dead see this goes back to the misinformation I shared earlier we’ve become a world of people who search to learn rather than know and and this ties in again to the mentor question that you asked earlier who are you studying most of us are studying people that are only semi successful at best so I don’t want to study somebody dead just works I don’t want to study a millionaire

today’s millionaire if you’re trying to study financial freedom the last person you would want to study is a millionaire because a millionaire is not even in the realm of financial freedom they’re gonna talk about how to get to a million dollars they’re gonna talk about how to protect a million dollars right so I’m getting knowledge from the wrong source yeah they’re more successful than you financially yeah they have two cars in a

house maybe paid for he’s got a good job but dude he doesn’t have financial freedom you know you you want to study I want to study Mark Cuban when he’s making his move right I don’t want to study him when he when he’s at the end of his cycle I want to study Elon Musk now right I I don’t want to study Richard Branson today I want to study him when he was making his moves and the same thing for Grant Cardone you want to study me while I’m

making my moves by the way if I’m dead did this and somebody’s listening this fifty years later look I don’t want to grant no you want to study grant when he was in the cycle of his move it’s a good guidance it’s a really good tip to give people that’s what I do myself as I read a lot of biographies and autobiographies and just study history you know a void failure by studying history let’s get into just writing when you’re sitting

down writing a book what does that process look like for you well it really depends you know it’s a great question it’s one I hadn’t figured out completely the first book I wrote was sell or be sold and I wrote that book in three hours okay I’m holding it in my hand right now the the last book that I wrote was the millionaire booklet I wrote that book in two hours had it translated into 38 languages in 30 days and by the way both of those books are self-published

be obsessed to be average that you brought up to 19 months there was a tremendous amount of input from the publisher which really slowed everything down I know you talking about books but I use everything that I do every day to either write or I use my writings to produce video content I think it just depends on the compression I’m experiencing in my life so the more compressed I am the faster I can produce something and the more people that are

involved and the more input I’m getting the longer a project takes

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