The Human Experience · Episode
Episode 101 – Grant Cardone on Mastering the Close, the 10x Formula, Obsession and more
A conversation with Grant Cardone on Mastering the Close, the 10x Formula, Obsession and more
Grant Cardone is an international sales expert, New York Times best-selling author, and radio show host of The Cardone Zone. He has founded three companies: Cardone Enterprises, Cardone Real Estate Holdings,…

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Grant Cardone is an international sales expert, New York Times best-selling author, and radio show host of The Cardone Zone. He has founded three companies: Cardone Enterprises, Cardone Real Estate Holdings, and the Cardone Group. He has shared his sales and business expertise as a motivational speaker and author of five books: Sell to Survive; The Closers Survival Guide; If You’re Not First, You’re Last; The 10X Rule; and Sell or Be Sold.
“SUCCESS IS YOUR DUTY, OBLIGATION, RESPONSIBILITY.”
FROM GRANT’S Website:
“I work with small companies and Fortune 500 companies to grow sales by finding overlooked opportunities and customizing the sales process to be more effective. I have worked with companies like Google, Sprint, Aflac, Toyota, GM, Ford and thousands more. I own and operate four companies that do almost 100m in annual sales and I’m also a New York Times best-selling author, international speaker, & considered the top sales training and social media expert in the world today.”
Find Grant here: www.grantcardone.com
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Transcript
A full transcript has been published for this conversation.
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Quotes
Five substantial excerpts from the published transcript, lightly edited for clarity without changing their meaning.
“I do not worry about burnout because I reject the idea that a person’s inner energy is a candle with a fixed amount of fuel. I believe energy can be produced intentionally. I am not waiting for coffee, excitement, or another person to generate it for me; I take responsibility for bringing energy to the work.”
From the conversation“I do not think of myself as a person who merely has a soul; I identify with the spiritual being itself. The roles of salesman, father, husband, and investor are real activities, but they are not the whole identity. From that perspective, human life is a spiritual being experiencing limitations and attempting to exceed them.”
From the conversation“The turning point was deciding to own my obsessions and direct their energy toward the life I wanted, including financial success. Many people become uncomfortable when someone openly says they want to be rich. That reaction reveals how strongly social judgment can shape which ambitions people allow themselves to express.”
From the conversation“An empty pipeline makes every rejection feel decisive. If you have seven other qualified people to speak with, one refusal does not define the day; you learn what you can and move forward. What people call fear of rejection is often intensified by too little preparation, too little activity, and too few alternatives.”
From the conversation“Seek to learn rather than merely to know, and be deliberate about whom you study. People often choose mentors who are only moderately successful at the goal in question. If the aim is financial freedom, study someone who has actually achieved durable freedom rather than someone whose milestone is only the first step toward it.”
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About the guest
Grant Cardone on Mastering the Close, the 10x Formula, Obsession and more
Grant Cardone is an international sales expert, New York Times best-selling author, and radio show host of The Cardone Zone. He has founded three companies: Cardone Enterprises, Cardone Real Estate Holdings, and the Cardone Group. He has shared his sales and business expertise as a motivational speaker and author of five books: Sell to Survive; The Closers Survival Guide; If You’re Not First, You’re Last; The 10X Rule; and Sell or Be Sold.
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