The Human Experience · Episode
Episode 59 – Tim Urban – Wait But Why
A conversation with Tim Urban
Tim Urban is one of the most talented, bright-minded individuals specializing in creating long form content on the internet today. He is the writer/illustrator and co-founder of the blog Wait But Why, where he…
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Episode field notes
Show notes
Tim Urban is one of the most talented, bright-minded individuals specializing in creating long form content on the internet today. He is the writer/illustrator and co-founder of the blog Wait But Why, where he writes in-depth posts on a wide range of topics, from why we procrastinate to why artificial intelligence is scary to why we haven’t seen any signs of aliens. His blog has reached astronomical proportions with its readership – started in 2013, it now has over 350,000 email subscribers, and over a million people visit the site each month. Tim’s Ted Talk on procrastination is one of the most hilarious, insightful talks ever given, it has reached over 5million views.
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Wait But Why (WBW) is a site founded by Tim Urban and Andrew Finn and written and illustrated by Tim Urban. The site covers a range of subjects as a long-form blog.Content has been syndicated on The Huffington Post, Lifehacker, as well as being referenced on other sites.
In this episode we spoke to Tim about his personal routine, how he crafts ideas, we get into his process of writing; We discuss how he cultivates creativity and how important it is to be authentic in a page-view based internet and so so much more.
This episode will give you a very exclusive look into the mind that is Tim Urban
In June 2015 Urban landed an exclusive set of interviews with Elon Musk after Musk reached out and asked Urban if he’d be open to writing about his companies and their surrounding industries. In the interviews, Urban and Musk discussed the importance of sustainable transport, solar energy, and the future of space exploration.
You can find Tim’s write-up on Elon Musk Visit waitbutwhy.com.

Find Tim and his content engine here: www.waitbutwhy.com
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Transcript
A full transcript has been published for this conversation.
Click here for transcriptIdeas worth returning to
Quotes
Five substantial excerpts from the published transcript, lightly edited for clarity without changing their meaning.
“A limited amount of time can force me to treat working hours seriously. I still judge a writing day in an unhealthy, black-and-white way: either I produced something substantial or the day feels wasted. That rigidity can create focus, but it can also make creative work unnecessarily punishing.”
From the conversation“Online writing increasingly succeeds when a person sounds like a person rather than an institution. The old front-page newspaper voice was formal, impersonal, and carefully standardized. Digital audiences often respond more strongly to recognizable thought and personality—to someone reasoning in public rather than performing anonymous authority.”
From the conversation“I try to write as though I am sending an email to a friend: read it once and send it. When I suddenly remember how many people will see it, self-consciousness takes over. I reread every line, doubt everything, and become paralyzed. Thinking about the audience too early is usually a poor creative state.”
From the conversation“Once a public figure enters what I call the ‘forever box,’ the audience’s admiration can become self-reinforcing. Rapport makes every remark feel funnier and more important before it has been evaluated. Celebrity changes the room: people react not only to what was said but to the story they already carry about who is speaking.”
From the conversation“Learning enough about a subject makes further learning more enjoyable and makes conversation about it more rewarding. Many people label learning itself as boring because school was boring. Curiosity is often still present beneath that association; it returns when information is taught through an interesting question, clear explanation, and genuine sense of discovery.”
From the conversation
About the guest
Tim Urban
Tim Urban is one of the most talented, bright-minded individuals specializing in creating long form content on the internet today. He is the writer/illustrator and co-founder of the blog Wait But Why, where he writes in-depth posts on a wide range of topics, from why we procrastinate to why artificial intelligence is scary to why we haven’t seen any signs of aliens. His blog has reached astronomical proportions with its readership – started in 2013, it now has over 350,000 email subscribers, and over a million people visit the site each month. Tim’s Ted Talk on procrastination is one of the most hilarious, insightful talks ever given, it has reached over 5million views.
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