The Human Experience · Episode
Episode 74 – Tucker Max – Book in a Box
A conversation with Tucker Max
Tucker Max is the co-founder and CEO of Book In A Box, a company that turns book writing and publishing into a service. Tucker Max has written three #1 New York Times Best Sellers, which have sold over 3…
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Episode field notes
Show notes
Tucker Max is the co-founder and CEO of Book In A Box, a company that turns book writing and publishing into a service.
Tucker Max has written three #1 New York Times Best Sellers, which have sold over 3 million copies worldwide. He is credited with being the originator of the literary genre, “fratire,” and is only the third writer (after Malcolm Gladwell and Michael Lewis) to ever have three books on the New York Times Nonfiction Best Seller List at one time.
He co-wrote and produced the movie based on his life/book, also titled “I Hope They Serve Beer In Hell.” He was nominated to the Time Magazine 100 Most Influential List in 2009.
He received his BA from the University of Chicago in 1998, and his JD from Duke Law School in 2001. He currently lives in Austin, Texas, with his wife Veronica and son Bishop.
Book In a Box Method:
“Everything you’ve ever been told about how to write a book is wrong.
Authors assume that writing a book needs to be a struggle. They block off hours of precious time, throw away draft after draft, and never get any closer to a finished product.
What if there was a way to get your idea into a published book that was better and faster?
Now, finally, there is.
The Book in a Box Method cuts through all the nonsense to show you the exact steps to follow to ensure that you’ll be able to write and publish the best possible book, in less time than you thought possible.”
click to purchase
In this episode we spoke to Tucker about his career, definitions of success, how to find a mentor, his new company and much much more
This is a great conversation with practical, usable advice.
Find Tucker and his work Visit tuckermax.com.
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Transcript
A full transcript has been published for this conversation.
Click here for transcriptIdeas worth returning to
Quotes
Five substantial excerpts from the published transcript, lightly edited for clarity without changing their meaning.
“I tried to move quickly from the stories I was living toward something I considered bigger. What I failed to understand was that the supposedly bigger subjects would still be available later, while each period of life could only be captured once. You can write about being sixteen only while the texture of being sixteen is still present.”
From the conversation“An entrepreneur helps people solve problems. When someone told me I was only lecturing her about hard work instead of solving her problem, she was completely right. I had been acting like an elitist writer. That criticism led to the question behind Book in a Box: how can an expert move an idea into a book without becoming a professional writer?”
From the conversation“People can create enormous value without being naturally social; a gifted programmer may struggle to speak with others and still contribute profoundly. So I would not claim that relationships are the only form of value. Yet for me, the deepest meaning of life still lies in the relationships we have with the people we love.”
From the conversation“Industrial economies were built around scarcity, but material scarcity may decline dramatically. If that happens, the ability to connect, communicate, and relate well could become one of the most valuable human capacities. When goods are abundant, trust and understanding become more visible as the resources technology cannot manufacture automatically.”
From the conversation“If someone found three excellent candidates for a role we genuinely needed, that contribution would immediately earn my attention. Demonstrating value is more powerful than asking vaguely for access. Help solve a real problem first, and the relationship, job opportunity, or collaboration has a concrete reason to begin.”
From the conversation
About the guest
Tucker Max
Tucker Max has written three #1 New York Times Best Sellers, which have sold over 3 million copies worldwide. He is credited with being the originator of the literary genre, “fratire,” and is only the third writer (after Malcolm Gladwell and Michael Lewis) to ever have three books on the New York Times Nonfiction Best Seller List at one time.
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