Jonah Berger M.D. is a marketing professor at the Wharton School at the University of Pennsylvania and author of the recent New York Times and Wall Street Journal bestsellerContagious: Why Things Catch On. Dr. Berger has spent over 15 years studying how social influence works and how it drives products and ideas to catch on. He’s published dozens of articles in top-tier academic journals, consulted for a variety of Fortune 500 companies, and popular outlets like the New York Times andHarvard Business Review often cover his work. What makes you choose the choices you think you’re choosing? What is the determining factor in your decision making? These are just a couple of the questions we answer in this fascinating episode.
MINDFULNESS Mindfulness is “the intentional, accepting and non-judgemental focus of one’s attention on the emotions, thoughts and sensations occurring in the present moment”, which can be trained by meditational practice derived from Buddhist anapanasati. The term “mindfulness” is derived from the Pali-term sati, “mindfulness”, which is an essential element of Buddhist practice, including vipassana, satipaṭṭhāna and anapanasati. Mindfulness practice is being employed in psychology to alleviate a variety of mental and physical conditions, including obsessive-compulsive disorder, anxiety, and in the prevention of relapse in depression and drug addiction. It has gained worldwide popularity as a distinctive method to handle emotions. Sati and smṛti The Buddhist term translated into English as “mindfulness” originates […]