Tucker Max is the co-founder and CEO of Book In A Box, a company that turns book writing and publishing into a service. Tucker has written three #1 New York Times Best Sellers, which have sold over 3 million copies worldwide. He is credited with being the originator of the literary genre, “fratire,” and is only the third writer (after Malcolm Gladwell and Michael Lewis) to ever have three books on the New York Times Nonfiction Best Seller List at one time. He co-wrote and produced the movie based on his life/book, also titled “I Hope They Serve Beer In Hell.” He was nominated to the Time Magazine 100 Most Influential List in 2009. He received his BA from the University of Chicago in 1998, and his JD from Duke Law School in 2001. He currently lives in Austin, Texas, with his wife Veronica and son Bishop.