Jonah Berger M.D. is a marketing professor at the Wharton School at the University of Pennsylvania and author of the recent New York Times and Wall Street Journal bestsellerContagious: Why Things Catch On. Dr. Berger has spent over 15 years studying how social influence works and how it drives products and ideas to catch on. He’s published dozens of articles in top-tier academic journals, consulted for a variety of Fortune 500 companies, and popular outlets like the New York Times andHarvard Business Review often cover his work. What makes you choose the choices you think you’re choosing? What is the determining factor in your decision making? These are just a couple of the questions we answer in this fascinating episode.
ERICSSON, K. ANDERS Ph.D. M.D. , is Conradi Eminent Scholar and Professor of Psychology at Florida State University. In 1976 he received his Ph. D. in Psychology from University of Stockholm, Sweden, followed by post-doctoral fellowship at Carnegie-Mellon University. In 1980 he moved to University of Colorado at Boulder, where he remained until 1992 with the exception of a two-year leave during 1987-89 at the Max-Planck Institute for Human Development and Education in Berlin. His dissertation examined how verbal reports on cognitive processes provided insight into the structure of problem solving on the 8-puzzle. In this episode we demystify expertise, we explore what makes people “great” at what they do. You’ll love this one.
RICK STRASSMAN M.D. holds degrees from Stanford University and Albert Einstein College of Medicine of Yeshiva University. He took his internship and general psychiatry residency at the University of California, Davis, Medical Center in Sacramento and he spent ten years as a tenured professor at the University of Mexico he performed the first new human studies with psychedelic drugs in the US in over 20 years. His research involved the powerful naturally-occurring compound, DMT – N,N-dimethyltryptamine. This Led to this substance through his earlier study of the pineal gland as a potential biological locus for spiritual experiences, he administered several hundred doses of DMT to approximately 60 volunteers between 1990 and 1995. He wrote about this research in the popular book, DMT: The Spirit Molecule, which has sold over 100,000 copies, has been translated into 12 languages, and is now available as an audio-book. It also inspired an independent documentary by the same name, picked up by Warner Bros distributing in Fall, 2011. With three distinguished collaborators, he co-authored Inner Paths to Outer Space, which looks more carefully at the common “other worlds” experience that volunteers frequently reported during his research. In this episode we spoke to Dr. Strassman in detail about his work on the ever mysterious molecule, DMT and it’s role in human consciousness and evolution.
Dave Asprey is the founder of Bulletproof and author of New York Times bestseller The Bulletproof Diet, he is a Silicon Valley investor and technology entrepreneur who spent two decades and over $300,000 to hack his own biology. Dave provides information, techniques and keys to taking control of and improving your biochemistry, your body and your mind so they work in unison, helping you execute at levels far beyond what you’d expect, without burning out, getting sick, or allowing stress to control your decisions. Dave has unequivocally popularized the term “bio-hacking” and is in one of the leading world’s top-most recognized people working in this field today. In this episode we spoke to Dave about the incredible research he’s conducting on “hacking” the body to make it better, faster, stronger. This is a phenomenal conversation.