Daily Archives: March 13, 2015

Episode 19 – Dr. Jonah Berger – Contagious: Why Things Catch On

Jonah Berger is a marketing professor at the Wharton School at the University of Pennsylvania and author of the recent New York Times and Wall Street Journal bestsellerContagious: Why Things Catch On.  Dr. Berger has spent over 15 years studying how social influence works and how it drives products and ideas to catch on.  He’s published dozens of articles in top-tier academic journals, consulted for a variety of Fortune 500 companies, and popular outlets like the New York Times andHarvard Business Review often cover his work. Why do some things catch on while others fail?  What makes online content go viral?  And why do some products, ideas, and behaviors […]

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